It sounds cliché if not absurd advising marketers to “talk” to their customers primarily because the notion of communication is the holy grail of marketing in this day and age. The definition and more broadly the field of marketing...
The concept of fierce urgency of now was coined by the late Dr Martin Luther King in one of his famous speech and I quote “We are now faced with the fact that tomorrow is today. We are confronted...
Today the world celebrates social media day, a commemoration which was initiated by Mashable in 2010 as a way to recognize and celebrate social media’s impact on global communication. The impact of social media on global dynamics has been pervasive...
The subject of digital transformation agenda has without doubt been accentuated by the ongoing pandemic which awakened many local companies out of their slumber. The adoption of 4th industrial revolution concepts in Zimbabwe has been a slow and painful...
Early last week we sat down with Dennis Mambure the Group Head Marketing and Communications at FMB Capital formerly Barclays Bank where he shared some anecdotes on the subject of rebranding. Here's how the interview went.
In your own view,...
What qualifies you as a world-class marketer is not the title or position you hold but the innovation, and problem-solving ability you possess!
This paper really is not going to be about one other undergraduate or MBA class because honestly,...
So apparently marathons have become the in thing, the next buzz project for marketers in Zimbabwe! After coming across the CBZ marathon trending on Twitter, we couldn’t help but come to the realization that this is probably the 10th...
A couple of years ago I shared an article on my bemusement with marketers who jostle for ad space in the local publications Herald, NewsDay, DailyNews etc. The premise of that article was due to the emergence of digital...
The number of local brands on social media has been growing year on year ever since we started blogging on digital marketing in Zimbabwe. Since 2014 we have been active in this space, sharing thoughts and insightful content and...
‘Businesses serving the greater good of the society’
*In this article I will use the words brand and business interchangeably*.
I will start with a few questions in order to give a bit of perspective. What exactly is a business...
