Social Media

A view from the terrace: TelOne's New Website and Mobile App
Social Media

A view from the terrace: TelOne's New Website and Mobile App

So I was one of the lucky few who got invited to the TelOne event where they launched their new website and mobile app. As a digital marketing fanatic in my own right, I want to analyse, dissect and proffer a view from the terrace on these exciting new digital platforms for TelOne. Before we even get to that, I must admit I’ve been impressed by how TelOne has managed to change the brand perception from a government institution to a free mar...

Predictions for 2016
Social Media

Predictions for 2016

I want to make bold prediction that 2016 is the year of search! The digital landscape in Zimbabwe has experience a somewhat slow growth from what we initially anticipated, an occurrence highly attributable to the macroeconomic conditions prevailing. Nonetheless, despite the setbacks there has been a growing acceptance of the need to digitalize ...

3 reasons on why you should hire me to do your digital and social media!
Social Media

3 reasons on why you should hire me to do your digital and social media!

So the jury is out, Zimbabwean companies are dismissing their employees willy-nilly following the Supreme Court ruling and fortunately I was one of the lucky ones who have been released to pursue their passions! Well this is not the topic for my discussion but a prelude to give context to this subject matter. I would like to proffer 3 reasons why a...

Cdes in Hospitality Industry please take the Digital Leap Of Faith?
Social Media

Cdes in Hospitality Industry please take the Digital Leap Of Faith?

There’s something that really bothers me about the reluctance shown by our players in the hospitality industry to take the “digital” leap of faith. The hospitality industry I believe is one of the key sectors where digital needs to be at the forefront of their marketing strategies. Firstly we are now living in the information ...

Why you need to spend more time on LinkedIn
Social Media

Why you need to spend more time on LinkedIn

The more time I spend on LinkedIn, the more convinced I become that every serious professional needs to spend less time on other social sites and focus on LinkedIn. With the high rate of unemployment in Zimbabwe, I think we need to be spending more time on LinkedIn than Facebook as it is a place that can land you your dream job! LinkedIn is a socia...

3 Ways to unlock the power of social media in 2015
Social Media

3 Ways to unlock the power of social media in 2015

2014 was a good year for Zimbabwean brands as it saw many companies begin to use social media to create some social visibility. As a social media enthusiast I could not have been more excited to see even smaller companies, entrepreneurs waking up to the realization that social media is the future of all online marketing. However despite these encou...

Social Media Advice You Need To Ignore
Social Media

Social Media Advice You Need To Ignore

I’ve witnessed the sprouting of numerous social media gurus in Zimbabwe, dishing out expert advice to unsuspecting marketers. Most of these unfortunately have some what experience using social media from a personal level and not corporate and thus feel they are qualified to comment. I want to share some misguided advice being dished out even ...

Social Media and The Church
Social Media

Social Media and The Church

I’ve been involved with social media in a professional capacity for the past 3 years and I’ve seen and experienced the potency of this new media. I remember when I joined Facebook in 2006 they were only a few of us who were active on the platform that you would be happy if someone sends you friend request, now we all just ignore all the...

Social Media: Forget LIKES, 3 reasons why you should focus on Engagement
Social Media

Social Media: Forget LIKES, 3 reasons why you should focus on Engagement

I love social media, in fact I love the way brands are grappling with the new exciting platforms to engage customers, brilliant stuff. Now that you’ve entered the social media space, you’re now on Facebook, Twitter, LinkedIn blah blah blah good stuff in fact great stuff and also now that you ve a satisfactory fanbase, I want to highligh...

Social Media in Zimbabwe: Of Facebook Algorithms and Zimbabwean brands on Facebook
Social Media

Social Media in Zimbabwe: Of Facebook Algorithms and Zimbabwean brands on Facebook

An expose on Social media marketing in Zimbabwe on how the recent changes in Facebook algorithms affects Zimbabwean brands adopting social and digital marketing. I have of late witnessed a lot of Zimbabwean brands jump onto the Facebook bandwagon and those who are a step ahead are seemingly promoting their pages via Facebook PPC and some...

Content is King! Why we need content marketers more than ever?
Social Media

Content is King! Why we need content marketers more than ever?

Content is King they say but very few of us are equipped with an understanding of what it is and the critical role it plays in our digital marketing mix. I would like to share a few thoughts on this subject matter and hopefully bring to light key elements often overlooked in a digital marketing strategy. Content marketing is a fairly recent con...

Social Media is here to stay! Shape up or you Ship Out!
Social Media

Social Media is here to stay! Shape up or you Ship Out!

Social media is here to stay whether you like it or not? Social media is not about opening a corporate Facebook or Twitter page its about engagement, creating an interaction with customers online. Its amazing to note that most local marketers think that by simply creating a Facebook or Twitter page they are now in the social media game alas! This i...

Elections and the power of social media in Zimbabwe
Social Media

Elections and the power of social media in Zimbabwe

Zimbabwe is getting close to the dreaded elections, an occurrence which evokes very sad memories particularly for those who fell victim to election violence in June 2008. As the we approach the 2013 elections, so much has changed, in fact the rules of engagement have changed because of social media. Needless to mention, the Egypt case presents a ru...



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