Marketing

Zimbabwe’s digital footprint is rapidly growing despite the challenges we currently face as a nation. The multitude of access challenges in which data pricing continues to be biggest hurdle has largely contributed to a slower cultural change in the way we do business and or customers transact. The growth of e-commerce is one area that h...

One of the things that I’ve realized are important in a professional life is the ability to decipher and discern the issues around you, your operating environment, bosses subordinates and working culture. I believe mastering these issues and developing a workaround will always help be on top of your game and on top of every situation. Having ...

One of the things I find pleasure in and for which I’m honing my skills is developing strategy, I love developing and executing efficacious marketing strategies. Having started off as a traditional, more rudimental marketer within the Nyangari School of Marketing, I still have fond memories of the times when we would evaluate marketing campai...

The efficacy of digital marketing has and will also be evaluated on the basis of measurability, the ability to objectively determine the return on advertising spend (ROAS) from any campaign. With that, they are numerous digital platforms available at our disposal to effectively reach our target audiences. I want to share one of the most poten...

At the heart of digital marketing lies data analytics, which is the aggregation, analysis and processing of data to derive actionable insights and business intelligence. Digital marketing has given us numerous opportunities to evaluate pieces of consumer data such as demographic data, usage, browsing patterns through the various consumer interfaces...

The beauty of welcoming the new year is the general acceptance that as individuals or entities we have an opportunity to review and somewhat admit to our shortcomings on what worked and our failures thereof in the previous year. Companies traditionally hold end of year strategy review sessions where they dissect on what they did best and where they...

I’ve chosen to write about this somewhat controversial topic after witnessing some of my colleagues seemingly act oblivious to what technology is doing to us in this digital age. Needless to mention, we are living in the digital age, the connected world, the globalized village where everything is connected to one thing or the other. My worry ...

Recently I was in Kariba where I was speaking at the Marketers Association Zimbabwe 2015 Winter School on the subject of social media, how to effectively harness these platforms to derive maximum utility and achieve bottom line impact. The topical issues I shared during these sessions inspired me to write this article on how much do you know about...

I’ve always had enormous respect for entrepreneurs, individuals who blaze the trail, break out of the norm and establish enterprises against all odds. The journey towards entrepreneurs is not a stroll in the park as one often encounters numerous hurdles with respect to marketing the business and getting the requisite brand visibility. The maj...

One of the greatest leaders of all time and former president of the United States of America Abraham Lincoln coined one of my best phrases “The best way to predict the future is to create it. In this he meant that the best way for one to predict the future with reasonable accuracy is to forsee what it holds and plan and create the cond...

Of late Zimbabweans have been caught in a wave of seemingly unending memes with the first to light the country being the “Zvirikumbofambasei” and now “Mapostori”. While some of these memes border on the controversial, to us marketers it is indicative of how the Zimbabwean market is ready for content marketing. Whether we bel...

Zimbabwe has of late been rapidly catching up with international trends as far as mobile penetration is concerned and particularly smartphone penetration. This we can attribute to the rapid adoption of IMs like WhatsApp for which one needs a smartphone to access them and consequently, we have experienced a spiral growth of smartphones, smartphone p...

Over the past years we have witnessed a proliferation of online publications, blogs, websites, etc all of them clamoring for the advertiser’s dollar. This development is a welcome one because it goes on to confirm that local marketers in Zimbabwe are now adopting online advertising as a cheaper and cost effective way of reaching their custome...

I presented recently at the AMH Digital workshop where I spoke on the theme migrating from traditional to digital. I shared some thoughts on how marketers can and should take advantage of the abundant opportunities in digital media and particularly social media. As a follow up to that, I felt compelled to write a piece to buttress the point that tr...

Well as I was going through my normal business checking out stuff happening online something struck me, creepy and gruesome! OMG!! it s an advert and for goodness sake it s an advert from Toyota Zimbabwe an entity by it s very nature even to the untrained eye is supposed to entice me with words like drive in comfort, super safe, super fast, stable ...

I recently attended the Marketers Association Zimbabwe conference in Mutare and one of the presenters shared something which inspired me to write this article. The presenter shared the story of lion and the gazelle. Well basically for those who do not know it, the quote was worded by Christopher McDougall, in the poem Born to Run: A Hidden Tribe, S...