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Marketers time to move away from ticking the box
Marketing

Marketers time to move away from ticking the box

One of the things that I’ve realized are important in a professional life is the ability to decipher and discern the issues around you, your operating environment, bosses subordinates and working culture. I believe mastering these issues and developing a workaround will always help be on top of your game and on top of every situation. Having worked both on the client side and now working within an ad agency, I cannot help but witness gaps w...

ZOL and TelOne Ad Wars

ZOL and TelOne Ad Wars

Brace yourselves, the ad wars are upon us and the gloves are seemingly off between ISP arch-rivals ZOL and TelOne. The war emanated after ZOL had put a cheeky billboard along one of the major roads which mocked TelOne’s ADSL technology with the inscription Are you Disgruntled by Slow Links. Below is an image of the billboard. Not to...

How to Develop a Digital Marketing Strategy; 101
Marketing

How to Develop a Digital Marketing Strategy; 101

One of the things I find pleasure in and for which I’m honing my skills is developing strategy, I love developing and executing efficacious marketing strategies. Having started off as a traditional, more rudimental marketer within the Nyangari School of Marketing, I still have fond memories of the times when we would evaluate marketing campai...

Adwords 101: Why you need Adwords in your Marketing Mix
Marketing

Adwords 101: Why you need Adwords in your Marketing Mix

The efficacy of digital marketing has and will also be evaluated on the basis of measurability, the ability to objectively determine the return on advertising spend (ROAS) from any campaign. With that, they are numerous digital platforms available at our disposal to effectively reach our target audiences. I want to share one of the most poten...

Remarketing 101
Marketing

Remarketing 101

At the heart of digital marketing lies data analytics, which is the aggregation, analysis and processing of data to derive actionable insights and business intelligence. Digital marketing has given us numerous opportunities to evaluate pieces of consumer data such as demographic data, usage, browsing patterns through the various consumer interfaces...

Digital, A New Way of Thinking!
Marketing

Digital, A New Way of Thinking!

The beauty of welcoming the new year is the general acceptance that as individuals or entities we have an opportunity to review and somewhat admit to our shortcomings on what worked and our failures thereof in the previous year. Companies traditionally hold end of year strategy review sessions where they dissect on what they did best and where they...

Predictions for 2016
Social Media

Predictions for 2016

I want to make bold prediction that 2016 is the year of search! The digital landscape in Zimbabwe has experience a somewhat slow growth from what we initially anticipated, an occurrence highly attributable to the macroeconomic conditions prevailing. Nonetheless, despite the setbacks there has been a growing acceptance of the need to digitalize ...

Why the UAE is poised for sustainable prosperity
Motivation

Why the UAE is poised for sustainable prosperity

I ve lately been researching about why the United Arab Emirates is arguably the fastest growing economy in the world and I ve to my greatest satisfaction learnt that it s all about leadership. John Maxwell one of the distinguished leaders of our generation marked that Everything rises and falls on leadership and nothing can be further from ...

Embrace tech or become irrelevant!
Marketing

Embrace tech or become irrelevant!

I’ve chosen to write about this somewhat controversial topic after witnessing some of my colleagues seemingly act oblivious to what technology is doing to us in this digital age. Needless to mention, we are living in the digital age, the connected world, the globalized village where everything is connected to one thing or the other. My worry ...

3 reasons on why you should hire me to do your digital and social media!
Social Media

3 reasons on why you should hire me to do your digital and social media!

So the jury is out, Zimbabwean companies are dismissing their employees willy-nilly following the Supreme Court ruling and fortunately I was one of the lucky ones who have been released to pursue their passions! Well this is not the topic for my discussion but a prelude to give context to this subject matter. I would like to proffer 3 reasons why a...

How much do you know about your customer? KYC
Marketing

How much do you know about your customer? KYC

Recently I was in Kariba where I was speaking at the Marketers Association Zimbabwe 2015 Winter School on the subject of social media, how to effectively harness these platforms to derive maximum utility and achieve bottom line impact. The topical issues I shared during these sessions inspired me to write this article on how much do you know about...

Social media tips for startups and small businesses in Zimbabwe
Marketing

Social media tips for startups and small businesses in Zimbabwe

I’ve always had enormous respect for entrepreneurs, individuals who blaze the trail, break out of the norm and establish enterprises against all odds. The journey towards entrepreneurs is not a stroll in the park as one often encounters numerous hurdles with respect to marketing the business and getting the requisite brand visibility. The maj...

You work for yourself and not your company
Motivation

You work for yourself and not your company

One the things my pastor Tom Deuschle has taught us is to Take Responsibility in all the facets of our lives and not shift blame to other people. This subject matter resonates very well with those of us under employment and I want to surprise and tell you that you work for yourself not your company, yes you! You re responsible for where you are, ...

Why Everyone Needs Digital Skills
Marketing

Why Everyone Needs Digital Skills

One of the greatest leaders of all time and former president of the United States of America Abraham Lincoln coined one of my best phrases “The best way to predict the future is to create it. In this he meant that the best way for one to predict the future with reasonable accuracy is to forsee what it holds and plan and create the cond...

Cdes in Hospitality Industry please take the Digital Leap Of Faith?
Social Media

Cdes in Hospitality Industry please take the Digital Leap Of Faith?

There’s something that really bothers me about the reluctance shown by our players in the hospitality industry to take the “digital” leap of faith. The hospitality industry I believe is one of the key sectors where digital needs to be at the forefront of their marketing strategies. Firstly we are now living in the information ...

Why you need to spend more time on LinkedIn
Social Media

Why you need to spend more time on LinkedIn

The more time I spend on LinkedIn, the more convinced I become that every serious professional needs to spend less time on other social sites and focus on LinkedIn. With the high rate of unemployment in Zimbabwe, I think we need to be spending more time on LinkedIn than Facebook as it is a place that can land you your dream job! LinkedIn is a socia...

3 Ways to unlock the power of social media in 2015
Social Media

3 Ways to unlock the power of social media in 2015

2014 was a good year for Zimbabwean brands as it saw many companies begin to use social media to create some social visibility. As a social media enthusiast I could not have been more excited to see even smaller companies, entrepreneurs waking up to the realization that social media is the future of all online marketing. However despite these encou...

Social Media Advice You Need To Ignore
Social Media

Social Media Advice You Need To Ignore

I’ve witnessed the sprouting of numerous social media gurus in Zimbabwe, dishing out expert advice to unsuspecting marketers. Most of these unfortunately have some what experience using social media from a personal level and not corporate and thus feel they are qualified to comment. I want to share some misguided advice being dished out even ...

Social Media and The Church
Social Media

Social Media and The Church

I’ve been involved with social media in a professional capacity for the past 3 years and I’ve seen and experienced the potency of this new media. I remember when I joined Facebook in 2006 they were only a few of us who were active on the platform that you would be happy if someone sends you friend request, now we all just ignore all the...

How social media can hurt your career

How social media can hurt your career

The advent of social media, the internet, instant messaging has created numerous opportunities for us mere individuals to have a voice, to hear and be heard. We have become content creators and consumers at the same time and with that we have an opportunity to create a strong personal brand online at no cost at all. I want to share a few thoughts o...

Social Media: Forget LIKES, 3 reasons why you should focus on Engagement
Social Media

Social Media: Forget LIKES, 3 reasons why you should focus on Engagement

I love social media, in fact I love the way brands are grappling with the new exciting platforms to engage customers, brilliant stuff. Now that you’ve entered the social media space, you’re now on Facebook, Twitter, LinkedIn blah blah blah good stuff in fact great stuff and also now that you ve a satisfactory fanbase, I want to highligh...

The curious case of Mapostori and Zvirikumbofambasei Memes shows Zimbabwe is ready for Content Marketing
Marketing

The curious case of Mapostori and Zvirikumbofambasei Memes shows Zimbabwe is ready for Content Marketing

Of late Zimbabweans have been caught in a wave of seemingly unending memes with the first to light the country being the “Zvirikumbofambasei” and now “Mapostori”. While some of these memes border on the controversial, to us marketers it is indicative of how the Zimbabwean market is ready for content marketing. Whether we bel...

Mobile Marketing in Zimbabwe: Why you need a responsive website
Marketing

Mobile Marketing in Zimbabwe: Why you need a responsive website

Zimbabwe has of late been rapidly catching up with international trends as far as mobile penetration is concerned and particularly smartphone penetration. This we can attribute to the rapid adoption of IMs like WhatsApp for which one needs a smartphone to access them and consequently, we have experienced a spiral growth of smartphones, smartphone p...

Online Advertising in Zimbabwe: What you need to know!
Marketing

Online Advertising in Zimbabwe: What you need to know!

Over the past years we have witnessed a proliferation of online publications, blogs, websites, etc all of them clamoring for the advertiser’s dollar. This development is a welcome one because it goes on to confirm that local marketers in Zimbabwe are now adopting online advertising as a cheaper and cost effective way of reaching their custome...

Videos

Brand Watch Interview on Social Media Marketing in Zimbabwe

Watch the interview I had with Brand Watch on the social media landscape in Zimbabwe. I share a few thoughts on what we need as Zimbabwean marketers to move forward in adopting digital marketing channels. Click here: Get your own valid XHTML YouTube embed code

Social Media in Zimbabwe: Of Facebook Algorithms and Zimbabwean brands on Facebook
Social Media

Social Media in Zimbabwe: Of Facebook Algorithms and Zimbabwean brands on Facebook

An expose on Social media marketing in Zimbabwe on how the recent changes in Facebook algorithms affects Zimbabwean brands adopting social and digital marketing. I have of late witnessed a lot of Zimbabwean brands jump onto the Facebook bandwagon and those who are a step ahead are seemingly promoting their pages via Facebook PPC and some...

What is that in your hand? A rod? An ex-pose on how to start your own business
Entrepeneurship

What is that in your hand? A rod? An ex-pose on how to start your own business

Benjamin Juru is a Digital Marketing Consultant and Speaker with special interests in Social Media and Content Marketing. He is vastly experienced and has a passion to see Zimbabwean marketers adopt Digital Marketing. What is that is your hand is a quote from a passage of scripture in Exodus 4:2 where Moses is arguing with God and demand...

Content is King! Why we need content marketers more than ever?
Social Media

Content is King! Why we need content marketers more than ever?

Content is King they say but very few of us are equipped with an understanding of what it is and the critical role it plays in our digital marketing mix. I would like to share a few thoughts on this subject matter and hopefully bring to light key elements often overlooked in a digital marketing strategy. Content marketing is a fairly recent con...

Self Mastery: The key to a successful life
Motivation

Self Mastery: The key to a successful life

As we live our everyday lives, it is vital that we are always conscious of the indisputable fact that SELF MASTERY is the key to a successful life. Self Mastery consists in the ability to exercise self restrain to be a master of your own self as Plato aptly put it across the greatest victory of all is to conquer self . The ability to restrain your...

Why are Marketers jostling for the Sunday Mail or Thursday Herald prime spots?
Marketing

Why are Marketers jostling for the Sunday Mail or Thursday Herald prime spots?

I presented recently at the AMH Digital workshop where I spoke on the theme migrating from traditional to digital. I shared some thoughts on how marketers can and should take advantage of the abundant opportunities in digital media and particularly social media. As a follow up to that, I felt compelled to write a piece to buttress the point that tr...

How Badly Do You Want Something: The case of Absalom
Motivation

How Badly Do You Want Something: The case of Absalom

In 2 Sam 14: 28 - 33 the bible tells Absalom had spent 2 years without coming into the King s presence something which he was desperate for. Absalom resolved that the best way to get through to the King was through Joab and so he sent for Joab the King s righthand man but Joab would not come to him and he tried again but he failed. However that di...

Motivation

What happens in Vegas stays on Social Media.

Social media has changed the way we do things, the way we relate with others and from a business point of view, the customer has changed. The vagaries of social media have permeated every facet of our society that one wonders how we existed before Facebook, Twitter and other applications. In the same vein gone are the days when people used to say What happens in Vegas stays in Vegas the reality ...

Toyota's Creepy, Gruesome Advert: My Thoughts
Marketing

Toyota's Creepy, Gruesome Advert: My Thoughts

Well as I was going through my normal business checking out stuff happening online something struck me, creepy and gruesome! OMG!! it s an advert and for goodness sake it s an advert from Toyota Zimbabwe an entity by it s very nature even to the untrained eye is supposed to entice me with words like drive in comfort, super safe, super fast, stable ...

The Lion and the Gazelle: Keep Moving Forward
Marketing

The Lion and the Gazelle: Keep Moving Forward

I recently attended the Marketers Association Zimbabwe conference in Mutare and one of the presenters shared something which inspired me to write this article. The presenter shared the story of lion and the gazelle. Well basically for those who do not know it, the quote was worded by Christopher McDougall, in the poem Born to Run: A Hidden Tribe, S...

Econet Vic Falls Marathon: Key Lessons
Motivation

Econet Vic Falls Marathon: Key Lessons

Yesterday I participated in the Econet Victoria Falls Marathon and depressingly I did not manage to finish the race. Sad isn t it? personally I was embarrassed by my actions and as I sat down I couldn t help but start reflecting on this unfortunate incident and as a peak performer with outrageous expectations on myself I felt compelled to share a f...

Fundamentals of Success
Motivation

Fundamentals of Success

Fundamentals of success: One of the most potent weapons of success we have but rarely use is doing our best, as simple as that! Your ability to exert yourself fully, to avoid shortcuts and choosing the difficult path is often what separates achievers from non achievers. When you re in a corporate environment, school, church or wherever and whatever...

Social Media is here to stay! Shape up or you Ship Out!
Social Media

Social Media is here to stay! Shape up or you Ship Out!

Social media is here to stay whether you like it or not? Social media is not about opening a corporate Facebook or Twitter page its about engagement, creating an interaction with customers online. Its amazing to note that most local marketers think that by simply creating a Facebook or Twitter page they are now in the social media game alas! This i...

Elections and the power of social media in Zimbabwe
Social Media

Elections and the power of social media in Zimbabwe

Zimbabwe is getting close to the dreaded elections, an occurrence which evokes very sad memories particularly for those who fell victim to election violence in June 2008. As the we approach the 2013 elections, so much has changed, in fact the rules of engagement have changed because of social media. Needless to mention, the Egypt case presents a ru...

4 Ways To Propel Yourself Up the Corporate Ladder
Entrepeneurship

4 Ways To Propel Yourself Up the Corporate Ladder

The corporate world is often perceived as a ruthless jungle eliminating the weak and frail and promoting the bold and courageous. This is particularly true for new employees and even more so for new and relatively young employees who will still be grappling with making solid career decisions. This is primarily because when one is exposed to a new c...



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